Ivan Živković:

Is there a future for a digital agency?

We expected a lot from digital marketing. And what did we get? Is there a digital agency today? If so, what is it and what is the role of agency? Does such agency has a future? These are just some of the questions that will be opened and will be answered by Ivan Živković, Managing & Creative Director of Pioniri agency from Belgrade, at the upcoming 3rd regional communication event Play Media Day 03 witch will be held on June 8, 2018 at the Museum of Contemporary Art of RS in Banja Luka.

Živković will also talk about what marketing experts wanted and what they gained by developing digital. Is there a fundamental difference between digital and traditional marketing? He will also speak about what’s new in digital marketing and what we are dealing with now. We’ll find out what’s next and what the agency will look like in 2030.

As we live in the digital world and we all actively participate in global transformations, do not miss this lecture if you want to be part of these changes.

Ivan Živković, with more than 15 years of versatile advertising experience, is the creator of many famous brands and campaigns. Together with his team members he stands behind award-winning campaigns, brand presentations on social media and other digital channels. IDEA, Staropramen, Guarana, Metalac or Drina plastika are just some of them.

Prior to the launch of the agency Pioniri he worked for numerous advertizing agencies in the country, and in “previous life” he worked as a journalist. At age 30, he became the youngest creative director in the country at FCB Afirma, later at the LPT Communication he continues to work in the same position, and before that he also worked for Ovation / BBDO and Unibrand design studio.

Over the past few years, he has been part of the expert jury of several regional and local festivals – SoMo borac, Kaktus Festival, Effie awards. With the desire to change the critical situation of the country’s marketing industry and to review all its developments, he writes with a critical review of domestic advertising in his weekly blog titled “5 Marketing Dashboards”.

Details of tickets, as well as the event, program and lecturers can be found at www.playmediaday.com. Take advantage of the opportunity and by 20 April, provide a 30% lower price of tickets. Do not miss a unique mix of education and entertainment! Communication is limitless! See you on Play Media Day 03.

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