Fourth Play Media Day

started with full conference halls

Play Media Day 04, a regional communication event, started today in Banja Luka in the CineStar 4DX Delta Planet. The program takes place simultaneously in three conference sales – Uran, Merkur and Jupiter, which is present with a total of four attractive panels, as well as 18 lectures by top foreign, regional and domestic experts, with plenty of additional content for all visitors. This event is very important for the development of creative industry in Banja Luka. This year's Play Media Day has just continued the trend of an even larger number of visitors from across the region, who decided to dedicate this Friday to high-quality education, networking, cooperation and good entertainment.

Jack Murray, a media entrepreneur and innovator from Ireland, attracted the attention of participants at the very beginning of the event and revealed to the audience how to design the perfect story. Over the course of more than 20 years of work in communications, Jack Murray has learned the art of perfect story design, and with the participants of the event shared the secret of success, which has lasted for years.

Creative duo Vladimir Mitrovic and Marko Marjanovic from Ovation BBDO, Serbia, revealed to us in Merkur hall how to make a quality campaign that is integrated into all channels of communication and tells a unique story. On examples of their successful campaigns, the audience had the opportunity to see why an integrated approach is superior in the battle for consumer attention.

Larisa Halilović, an expert in education, speaker and trainer from Sarajevo, has intrigued participants on her topic “Human Factor” in Jupiter hall. In her lecture, Larisa Halilović analyzed the “human factor” in the artificial world, watching how people can positively influence the shaping of digital future. The program is continued with interesting panels and attractive lectures until 18:00.

The atmosphere is as fantastic as every year. Conversations, exchange of business cards and arranging of potential cooperation, took place during pauses between lectures and panels.
The participants enjoyed the practical examples, tips, as the latest trends in the field of communications, media, public relations, marketing, new technologies, digital promotions, gaming industries, designs, creative economies and entrepreneurship.

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