Anamarija’s first contact with the PR was made when she worked as a intern at a PR agency, after graduating from the Faculty of Economics in Zagreb, and later on continued with the new marketing agency where she worked as a digital brand maker. Except in the agency, she have built her experience working for foreign clients, working on global PR and influencer campaigns. She is currently working in Degordian as a digital PR manager. Anamarija looks at PR activities as an extended arm of creative communications of each brand, and the experience she have gained working on global campaigns is now trying to transfer to the Croatian market and domestic customers.
Lecture description at Play Media Day 04:
Digital PR evolution
Anamarija is currently working at Degordian as a digital PR manager, after spending years building her experience by working for foreign clients, working on global PR and influencer campaigns. At Play Media Day, she will give a talk on Digital PR evolution, current content trends, and which channels bring the greatest engagement.