Andrea Baba is an influencer manager at Pioniri Communications.
After a year and a half of work, a former journalist and PR does not see herslef in the second role, and sometimes it is difficult to go past her and not find out some novelty from the world of “famous and influential”. When she is not at work, she is on Youtube. And when she’s on Youtube, she’s also on Instagram and on the phone – on everything that contains her favorite theme.
Andrea is a graduate professor of literature. She replaced her love for writing with love for influencers and their cooperation with brands. When she came to Pioniri Communications for the first time, she accepted with the skepticism the idea to launch a sector that would only deal with influencers. Today she can say that she has one of the most beautiful occupations.
Why are influencers her center of interest and whether an influenser is a future profession, as well as what influencers think about this job and collaboration with brands, you will hear in the panel entitled “Influencers: From Occupation to New Media”