Andrea Baba is an influencer manager at Pioniri Communications.
After a year and a half of work, a former journalist and PR does not see herslef in the second role, and sometimes it is difficult to go past her and not find out some novelty from the world of “famous and influential”. When she is not at work, she is on Youtube. And when she’s on Youtube, she’s also on Instagram and on the phone – on everything that contains her favorite theme.
Andrea is a graduate professor of literature. She replaced her love for writing with love for influencers and their cooperation with brands. When she came to Pioniri Communications for the first time, she accepted with the skepticism the idea to launch a sector that would only deal with influencers. Today she can say that she has one of the most beautiful occupations.
Why are influencers her center of interest and whether an influenser is a future profession, as well as what influencers think about this job and collaboration with brands, you will hear in the panel entitled “Influencers: From Occupation to New Media”
Panel description at Play Media Day 04:
Influencers: from occupation to new media
Is “influencing” a serious business? These people are already replacing traditional media, but is it actually their ambition to become famous? Answers to these questions, as well as whether it is profitable to be influential at all, and what advice will influencers ave for the brands, you will have the opportunity to hear at the panel “Influencers: From Occupation to New Media”.