Anže Tomić is the founder of Apparatus.si which is the biggest independent podcast network in Slovenia. The network consists of 8 shows and they are consistently among the top podcasts in iTunes/Apple podcasts. The flagship show is the interview podcast “Apparatus talks” where Anže has talked to more than 180 guests since 2012. The other shows range from sports, tech and popular culture and are all made by people who have recognized podcasting as the future of audio online. Anže is also a frequent guest on the American Relay.fm tech shows and has been on many episodes of podcasts in The Incomparable network.
Panel description at Play Media Day 04:
Podcast: A new candy for advertisers
On the panel you will find out why the podcast is a new media for placing content, who is and how it is advertised in podcasts. Regional podcasters will share the experience of launching podcasts, connecting with listeners, building a podcast brand, content promotion methods, and business models in podcasting. Following the assumption that in the two years time most of the search will be performed by voice, find out how audio content can be monetized on demand and how to overcome the restrictions on audio content on demand.