Arnel Šarić is a journalist, writer and musician. He started his journalistic career at Sarajevo Radio 202, and he also worked on Radio Sarajevo, Night Bus Radio, eFM Student Radio and Radio Open Network. After leaving the Open Radio Network, he launches Podcast Radio (the name of the podcast is a homage to the group KUD Idijoti), which is the “first real podcast” in Bosnia and Herzegovina. The Radijo is the direct result of the author's desire to express himself with a voice. It can be played free at onajkojikuca.com or via mobile applications.
Panel description at Play Media Day 04:
Podcast: A new candy for advertisers
On the panel you will find out why the podcast is a new media for placing content, who is and how it is advertised in podcasts. Regional podcasters will share the experience of launching podcasts, connecting with listeners, building a podcast brand, content promotion methods, and business models in podcasting. Following the assumption that in the two years time most of the search will be performed by voice, find out how audio content can be monetized on demand and how to overcome the restrictions on audio content on demand.