Elisabetta Lazzaro is Professor of Creative Economy at HKU University of the Arts Utrecht, Netherlands. Prof. Lazzaro’s international career, publications, research and teaching focus on the economics, management, entrepreneurship and policy of the arts, culture and creative industries (CCIs), including: Smart valorisation, business and societal innovation, growth and resilience in and through the CCIs; art markets; technology transfer and digital arts, heritage and creativity; creative crossovers, CCIs’ socio-economic impact, city and regional development and capacity building of culture; sustainable business models and financing (including crowdfunding); cultural practices, diversity and wellbeing; culture in international cooperation and external relations. Prof. Lazzaro is regularly invited as a guest speaker in many universities and symposia worldwide. She is Executive Board Member of the Association for Cultural Economics International (ACEI) and sits in several scientific and steering committees of major international, European and national organisations, governments and institutions.
Lecture description at Play Media Day 04:
Challenges and opportunities in the cultural creative industries: A European perspective
The cultural and creative industries (CCIs) include a wide range of different sectors. The context of the CCIs is complex, as they bear both a cultural and a socio-economic value. From the perspective of creative professionals, citizens and policy-makers at local, national and European level is essential to acknowledge, capture and foster this value. The keynote will review related current trends, challenges and opportunities.