Eva Zahrawi Ruiz

Eva Zahrawi Ruiz

Eva Zahrawi Ruiz

Brand and Marketing Director, executive coach, inspirational speaker | Netherlands

Eva graduated in 1996 in Information Sciences, Advertising and Public Relations at the San Pablo CEU University in Valencia, Spain. She moved to Amsterdam in 2000 to join Cirque du Soleil in the Marketing/Corporate Alliances department, managing sponsorships for the European Tours. After that she became Account Director at Wunderman working on international deployment projects for brands like Land Rover and Jaguar. She then moved to Vodafone where she was the Brand Director for The Netherlands for almost 5 years. In 2018 Eva worked with Bol.com, the biggest retailer in The Netherlands. As Marketing Director, she was responsible for Corporate Communications, Innovation, CRM, Brand, Marketing Communications as well as Internal Communications to take the brand to the next phase.
Eva has followed the Executive Program of THNK, the School of Creative Leadership, where she graduated in 2013. She's been member of the board of ADCN and the Vodafone Netherlands Foundation.
At The 2nd Half, Eva is dedicated to support businesses and individuals. Her ambition is to have a good influence in business; internally transforming corporate culture, building very strong teams and coaching single individuals that will be ready to face any challenge and be driven to thrive. And externally building brands that have a good effect and intention and that customers receive positively.
Eva's work has been recognised nationally and internationally with the following awards: Ciclope, Cannes Lions, RAB, Grand Prix Content Marketing, Best of Social Media, ADCN Lampen, Lovie Awards, Euro Excellence Awards, SAN, International Excellence Awards, AMMA, Epica and Eurobest.

 

Lecture description at Play Media Day 04:

Story-doing: transforming brands from within and how doing good is good for business.

All companies have stories to tell. An ambition, an idea, a purpose, a brand message, however often only seen from the perspective of the corporation and what we believe the end audience “should” hear from us. The proposal here is to turn it around.  Eva will be sharing her own personal story and journey of brand transformation from within. Doing something which provides meaning, which solves something, which helps someone, which gives purpose to what we offer. And only then talk and tell and how that actually leads to better business results.