Goranka Jednak Maksimovic is a passionate radio listener, RTV producer, audio strategy consultant and Radiodays Europe Ambassador. She deals with the production of audio content for digital platforms. She is committed to strengthening the culture of listening to radio and voice content on demand. With the innovative approach she participates in the regional initiative for the popularization of podcasting.
Panel description at Play Media Day 04:
Podcast: A new candy for advertisers
On the panel you will find out why the podcast is a new media for placing content, who is and how it is advertised in podcasts. Regional podcasters will share the experience of launching podcasts, connecting with listeners, building a podcast brand, content promotion methods, and business models in podcasting. Following the assumption that in the two years time most of the search will be performed by voice, find out how audio content can be monetized on demand and how to overcome the restrictions on audio content on demand.