Igor Grmuša is a graduate engineer of information systems from Belgrade, and part of the marketing world for the last 15 years. The job has led him from agencies, through media and corporations back to the Degordian agency, which he leads since its founding in Belgrade. His biggest success in business is the growth of Degordian from one employee to a team of 45 great people and big professionals, in just six years of business, in the challenging market of Serbia. Former active swimmer, now a recreational half marathon runner.
Lecture description at Play Media Day 04:
New technologies in the marketing service
For the past ten years, and especially for the last five years, the development of technology has opened up a large number of new channels of communication and marketing opportunities. In his lecture, Igor will present and comment on good global and regional examples. The focus will be on the BTL segment.