Ivan Minić is the editor and initiator of podcast Pojačalo within the project which consists of a weekly video podcast on entrepreneurship and a lot of other activities. He is the founder of the largest Internet community in the region – the Burek Forum, which now has 2,200,000 members, and which monthly visits about 700,000 different people from Ex-Yu. Founder and Executive Director of the largest regional conference Blogomanija. A teacher at the Faculty of Media and Communication. For more than 10 years, he is a freelance designer and developer and he mostly works with foreign clients.
Panel description at Play Media Day 04:
Podcast: A new candy for advertisers
On the panel you will find out why the podcast is a new media for placing content, who is and how it is advertised in podcasts. Regional podcasters will share the experience of launching podcasts, connecting with listeners, building a podcast brand, content promotion methods, and business models in podcasting. Following the assumption that in the two years time most of the search will be performed by voice, find out how audio content can be monetized on demand and how to overcome the restrictions on audio content on demand.