Ivan Živković

Ivan Živković

Ivan Živković

Managing and creative director | Pioniri Communications, Serbia

With over 16 years of experience, the creator of many famous brands, rewarded campaigns and online performance. IDEA, Staropramen, Guarana, Metalac or Drina plastika are just some of them. Prior to the launch of the Pioniri agency, Ivan worked for numerous advertizing agencies in the country, and in “previous life” he was a journalist. At the age of 30, he becomes the youngest creative director in Serbia. In the last few years, he has been part of an expert jury of several regional and local festivals – SoMo borac, Kaktus Festival, Effie Awards, IAB Mixx Awards.

 

Panel description at Play Media Day 04:

Trends in the agency and business world

The world trends are late in this region at an average of two years. This is not bad, if we know that a good deal of trends does not last that amount of time. In the panel discussion, we will try to answer several questions. How much do we contribute to the creation of new trends in the Adriatic region, and how much do we rely on the trends that come from the world? Is everything that is hit in the world applicable for our market? What are the three trends that are current in our country? How much knowledge that we have is enough to engage in the conquest of world trends?