Jack is a media innovator with over 20 years’ experience at the most senior level in the Irish communications industry. He has worked in marketing, journalism, and media relations. He is a former political spokesperson and government advisor, as well as an award-winning corporate PR practitioner.
In 2006, Murray purchased the Irish Media Contacts Directory. Over the last ten years he, and his team, have transformed the business from a traditional book publisher to a dynamic online business – MediaHQ. MediaHQ is now the leading publisher of media intelligence in Ireland and the biggest organiser of media training events. Since 2012 over 3,000 organisations have attended MediaHQ events. Murray is a former winner of the Public Relations Institute of Ireland’s ‘Best Corporate PR Campaign’ for his work with Century Homes.
In 2016, Jack created All Good Tales, after realising that communications was entering a golden age of storytelling, and that those with the best stories succeed.
All Good Tales currently helps a number of clients tell their story, including Ancestry, Sudocrem, DAA, Failte Ireland and more.
Jack is a native of Ballinasloe, he now lives in Harold’s Cross, Dublin with his wife, two daughters and dog called Maxi Lopez.
Lecture description at Play Media Day 04:
How to design the perfect story
Storytelling is the most powerful way to communicate. It is evocative, it is emotional, and it delivers the maximum impact. Through over 20 years working in communications, story technologist Jack Murray has learned the art of perfect story design. In this keynote, he will reveal how to design the perfect story.