Maja Čulig

Maja Čulig

Maja Čulig

Managing Director, Group Marketing & Group Corporate Communications | Addiko Bank AG, CEE & SEE region, Croatia

Maja is a senior marketing professional with over 15 years of experience and a proven track record of successful projects from initial concept through completion. Since 2016, Maja is Managing Director, Group Marketing & Group Corporate Communications at Addiko Bank AG, CEE & SEE region. She started her career as a Marketing manager at POS Marketing agency and later on she worked for Tele2, at the beginning as a brand manager and for the last couple of years as a Head of Marketing communication.

 

Panel description at Play Media Day 04:

Trends in the agency and business world

The world trends are late in this region at an average of two years. This is not bad, if we know that a good deal of trends does not last that amount of time. In the panel discussion, we will try to answer several questions. How much do we contribute to the creation of new trends in the Adriatic region, and how much do we rely on the trends that come from the world? Is everything that is hit in the world applicable for our market? What are the three trends that are current in our country? How much knowledge that we have is enough to engage in the conquest of world trends?