Marijana is a member of the marketing team for the leading brand in the energy drinks market in Serbia – Guarana. As Junior Brand Manager, along with her team through successful cooperation with agencies, she creates campaigns for a brand that has a brave, recognizable and attractive approach to marketing. This approach brings particularly good results in the field of digital communication channels, where Guarana is a multi-award winning brand at domestic and regional festivals.
Lecture description at Play Media Day 04:
GUARANA 4EVER YOUNG
With its brand strategy, Guarana tries not to copy young people, but to be there for them. Those who come at the presentation will find out, “Is the curse to be forever young?” And “Is a brand of energy drinks allowed to get older and not to follow the trends for new generation of consumers?” We will make sure that the story is in Sova's mood – brave, wise and fun!