Marko Marjanović

Marko Marjanović

Marko Marjanović

Creative & Digital Head | Ovation BBDO, Serbia

Marko is part of the creative sector of Ovation BBDO advertising agency. For more than 5 years, he has been working on some of the largest advertising campaigns in the region.
He started as a digital intern, and now he is engaged in creating the communication of the whole brand. He enjoys writing, unless it is necessary to write a text where he should present himself in a few sentences, because no one has ever written such a paragraph in his biography, without sounding strange, inconvenient or ego maniac. That's why you hire other people to write for you. Do not be like Marko. Someone who writes about himself in the third person.

 

Lecture description at Play Media Day 04:

Talk integrated, so the whole world understands you!

If you think that a good idea and a nice execution on a single channel are sufficient for a successful campaign, think again. We will see exaples of their successful past campaigns, and have the opportunity to conclude why the integrated approach is great approach in the battle for consumer attention.