Miloš Trkulja

Miloš Trkulja

Miloš Trkulja

Speaker and consultant for strategic development | Serbia

Miloš Trkulja was born on 16.10.1967. in Belgrade. He owns a master's degree at the Faculty of Economics in Belgrade.
He is currently working on the doctoral dissertation from the domain of digital globalization. His previous career was focused on various executive management and marketing positions in sports organizations and associations, leading media houses, the Government of the Republic of Serbia and Microsoft. Today he is the advisor for strategic development at the largest private IT company in BiH, LANACO from Banja Luka and lecturer at FEFA faculty in Belgrade, Master of Digital Studies transformation.
As a lecturer, he was hired at the Sports Academy in Belgrade, Faculty of Sports in Belgrade, Faculty of Economics in Belgrade and Podgorica. He published two books and more scientific papers that explain in more detail the complex relationship that is being created between marketing and the process of globalization. He participated as a lecturer at many conferences in Serbia, the region of the Western Balkans, the UK, USA, Canada and Germany.
Social engagement was carried out through the Athlone Alliance of Serbia, NALED, USA The Chamber of Economy and its various Boards, and the Olympic Committee of Serbia. For the work so far and the achieved successes Miloš has received several domestic, regional and international awards and prizes.
Married, wife Tanja, daughters Olja and Sonja.

 

Lecture description at Play Media Day 04:

Digital Transformation

Digital transformation indirectly influences the perspective of the world economy and the creation of a new, innovative and above all advanced business eco-system based on digital capacities. MARKETING is clearly highlighted at the top of the list of functions that continuously suffer the largest digital pressure. That is why it is now searching for his own identity. What are the real options for its future development and how does marketing fits into the wider image of the time that comes?