Nika Ilčić is Croatian Youtuber and influencer. She has been listed as one of the 100 most powerful women in Croatia by Večernji list.
Personally, she prefers to be perceived as someone who spreads a positive attitude and entertains people rather than someone who has an impact on the environment. But as more than 400,000 people follow her on social media, she has great responsibility, so she likes to use her influence combining useful and playful things with professional and smarter people from herself.
Although she just turned 18, last year she wrote and published a book called Planet Nika, which was sold out on the first day, so immediately they had to order the second edition. She’s very proud of it and says that the greatest thanks to this project goes to Neven Kepeski and Velimir Grgic who knew, believed and at the end, succeeded in this project.
Apart from proving that children want to read, they have proven that classical marketing channels are no longer a priority and gave new significance to influencer marketing, which takes an increasing part of the marketing every day.
Panel description at Play Media Day 04:
Influencers: from occupation to new media
Is “influencing” a serious business? These people are already replacing traditional media, but is it actually their ambition to become famous? Answers to these questions, as well as whether it is profitable to be influential at all, and what advice will influencers ave for the brands, you will have the opportunity to hear at the panel “Influencers: From Occupation to New Media”.