Interactive Creative Director | Pristop, Ljubljana
Many years ago, as a student of marketing communications, Sara practiced her love for exploring stories as a journalist, illustrator and theatre improviser. Later, she ventured into the advertising business as a copywriter in Imago and Luna\TBWA, and, a few year later, creative director in Formitas BBDO. In 2017, she joined Pristop’s team as interactive creative director. Currently she is in charge of integrated communication campaigns for domestic and regional brands and clients varying from telecommunications and pharmaceuticals to FMCG and banking. As she likes to put it, 10 years in advertising brought her at least 27 years of experience and many awarded projects. But it’s not about the shiny-diploma-winning ideas that keep her going, it’s about addressing the ideas that move people.