Managing director | McCann, Sarajevo
Vesna Vlašić Jusupović has been in charge of agency McCann Sarajevo for four years now. The very vibrant youth and the social context in which she grew up made her the person she is today – curious, open to the other and different, always ready for personal development. She is creative by nature whose efforts have essentially always led in the same direction – towards the development and fostering of creative expression and the expression of new ideas through different channels. She started working as a journalist during the schooling, she was also a music editor on the radio and PR professional, but ultimately settled in the advertising industry where she has been in various positions for over twenty years. She is the president of the Association Music Information Centre in Sarajevo, beloved guest at expert lectures and panels and star guide of two small big creatives who are constantly waiting her at home after every new work challenge.