When he graduated from the Faculty of Medicine, he finished with medicine and quite logically, he began to work in the design industry. He spent the first few years of professional engagement in actively explaining his relatives, why he did it and what he is actually doing something like that. During this demanding practice he acquired the necessary experience in creative communication and understood that one, apparently ordinary story, can be told in different ways. He also understood the concept of a demanding audience.
Encouraged by success he continues to grow in advertising agencies.
Today, surrounded by some new relatives in Ovation BBDO, he participates in creating communications for brands for the largest local and regional clients. Together with colleagues, he signed some of the most awarded integrated campaigns in the region over the past couple of years.